Thirst To Unlock Exclusive Clip - Instagram Story
I acted as lead designer and animator for the social marketing campaign on the second season of Showtime’s The L Word: Generation Q.
This video was published to the L Word’s official Instagram account and was meant to engage viewers to interact with video in order to see an exclusive clip of the show.
This Instagram story was one of a series. There were a total of three created and posted throughout the season, each revealing a new clip.
Season Two Memes
The voice of the social campaign for this season of the L Word was that of a super fan. All of the bite-sized sharable content such as memes
and fan cams were meant to look like fan art. It was important that we achieved a low-fi look for these memes because we wanted to come across as an authentic fan.
Gigi + Dani Fan Cam Edit
I pitched the idea of creating a fancam (or fan video as they were called on Tumblr a decade ago) of the show’s most popular will-they-won’t-they couple. I edited together a montage of their most swoon-worthy and sexually tense moments to create an homage to this fictional couple. This video ended up being the highest performing piece of content created for the campaign, with over 150,000 watches.
Key Art Clues
Before the season began we were asked by Showtime if we could think of a way to unveil the season’s key art in a way that would be exciting for fans. I pitched the idea of having each character autograph the key art and leave a somewhat cryptic message about the upcoming season. The execution work was split between me and another designer, these are the one’s I put together.
